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UX Writing Edits

Samples of edits to various websites and apps for a clearer and more concise user experience. (For personal and portfolio use only)

Coinbase

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  • Coinbase is a platform for buying, trading, and selling cryptocurrency. It also acts as a wallet for funds.

  • Here we see an example of inconsistent terminology all on one sign-in page.

 

Uniqlo

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  • Here is a classic example of “confirmshaming.”

  • Text like this can leave users with a negative impression of your product or brand.

Napapijri

 
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  • Inefficient word economy.

  • Here a company speaks about a “refreshed” showroom, implying previous showrooms were not up to standards.

 
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Short, sweet, and to the point.

 

Vance Outdoors

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  • An example of excessive wording cluttering a websites home screen.

 

Uber (Mobile) Before:

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  • Weak CTA (Call to Action) button.

  • It’s unclear where users need to tap for this feature and why it gets its own header.

Another example…

 
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Costco

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Life360

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  • Life360 is an app for family members to keep track of each other.

  • Here, on the home screen, it is unclear what “Check in” and “SOS” do.

  • Users might think pressing SOS will immediately send a distress message to local law enforcement. (this is not the case)

 
 

Uber (Mobile) After:

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  • I’ve added a stronger CTA with a box making it clear where users need to click.

  • White text on a black box is easier on the user’s eyes.