Cactus Bank
Cactus Bank Mobile App (UI/UX Design)
Cactus Bank is a fictional bank servicing the Southwestern United States. The bank is popular among retirees, land owners, farmers, and land investors. The majority of clients are over the age of 50. Cactus Bank specializes in community lending and investments. Given this demographic, it was important to establish a voice that would appeal the the average user of the mobile app. I wanted a voice that was old-school and reassuring.
The voice would attempt to recreate the warm greeting of a cowboy hero, without falling into the pitfalls of “cowboy speak.” It was also important for the onboarding screens to relay exactly who the bank is here for, namely retirees and business owners looking for land investments through small farm loans and small agri-business loans.
Onboarding Flow:
A playful “howdy” adds character and establishes voice without being overly patronizing.
Onboarding screen clearly lets users know what Cactus Bank can do for them.
Clients are often in remote areas across the Southwest, and a trip to deposit a check could easily turn into a day long errand.
Same day mobile deposits are a quick way for customers to get money into their accounts even in rural areas.
Ranch workers and farmers also make up a large percent of the Cactus Bank client base.
Getting their pay checks deposited in time for the weekend is a major advantage over what other banks offer.
Login Screens:
A clear simple layout for the log in screens is perfect for the older users of the app. No need to get too fancy.
It may seem redundant but having hint text as well as field labels help users stay on track when entering their information.
Verification screen, Home screen, and Reports:
Calculator and Accounts screens:
The calculator (particularly the loans calculator) are a super useful tool within the Cactus Bank app for quick math during business dealings.
On these screens we see a return to the gorgeous desert scenery, once again reinforcing the Cactus Bank aesthetic.
